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Digital Distribution market share

By on November 30, 2009 10:53:51 PM from JoeUser Forums JoeUser Forums

Apparently the Stardock Customer Report 2009 struck a nerve with Direct2Drive’s Sutton Trout who claimed that the report’s findings that Impulse’s market share, at 10% puts it at #2 in market share for digital distribution platforms was “misinformation at best”.

As evidence of Direct2Drive’s superior market share, Mr. Trout points to an NPD report from earlier this year that lists Direct2Drive as one of the leading digital retailers. A report, I might mention, that does not include Impulse, Gamers Gate, Metaboli or other competitors.

This would be akin to Renault accusing Ford of spreading misinformation for saying that it sells more cars than Renault and pointing to an article that lists top car makers in France as proof of Renault’s superiority.

The data on digital platforms (as defined in the report as a digital retailer that allows users to purchase and download third party software that is also available through B&M retailers as well) came from surveying the publishers.

While it is true that if you took out Stardock’s own titles from the mix, Impulse would indeed fall to #3 or even as far as #5 because after Steam, the others are really pretty far behind presently). Then again, if one took Valve’s titles off of Steam, Steam’s total market share would drop drastically as well.

No one ever promised life was fair.

But what I think can be promised is that vendors publicly complaining about the right to claim they’re #2 in getting the scraps Steam leaves behind look silly.

The best thing these services can do is focus on making themselves better. Because they will need to be better if they want to effectively compete with Steam.

+912 Karma | 56 Replies
December 10, 2009 9:45:07 AM from Elemental Forums Elemental Forums

Several categories of girls here, just like guys. There are the ones that really really like JRPGs to the point of obsession. This category is quite rare, and are about (a third?) as rare as the same gametype for males. About a handful or less of such women can be found at a given college. Probably 1 for each 1000 college attending females is a good estimate.

Then there is the competitive FPS female gamer. Im not familiar with the numbers, but I think 30% of such users are female?

Then there are the Sims. I would say about 60% of SIMs users are female.

 

In most games, 30% of the market is female, where in more real-life oriented games (imho) closer to 60-70% of the market is female.

I have no scientific data, only empirical evidence and extrapolations. And this is my opinion. Also, as you can see, I did not include other genres due to the fact that I do not believe I have enough empirical data to make a fair assumption.

It would be safe to extrapolate the 30% rule on other games as well. Although, for such niche games like Warhammer, I think the female demographic is closer to 10% or 5%.

I would be inclined to wonder wether WOW falls into the 30% category or if it has 40 or even 50% females

December 10, 2009 1:57:49 PM from Stardock Forums Stardock Forums

I believe your numbers are just as made up as any I could bring to the table.

I respect female gamers, and I would rather see services such as Impulse step up their offerings for female gamers than start changing their interface to cater to an unknown.  I know one indie dev who makes girl games who told me they'd been ignored when they shopped around to Impulse and Steam.  (If I had to throw a guess out there, it's because their products aren't ESRB rated so that would complicate things a bit.)

Either way, I suspect the female gamer issue is enough in the 'public eye' that things will change for the better, but evolution takes time.  I'll be here to enjoy the shift. 

December 10, 2009 9:46:35 PM from Stardock Forums Stardock Forums

Well the interface isn't that great for either one of them. I hate the color's so they could try offering a way to change the colors at least. It's an eye sore. You've got some dark smoky grey for Steam and some silverish blue grey for Impulse. Aparrently this greyish dark thing is appealign to some large group. THis doesn't meant they need to jump to giant cartoony BigFishGames uses but  interface options would be more appealing to  me and I suspect others. Just like Xbox and PS3, women can't do much with their profiles without getting some amount of harrassment in Steam. Not really an issue with Impulse since it's not a connect community like the others.

Some of the FPS games like Unreal Tournament offer the opportunity to play at least female characters in multiplayer, and have offered that since the original I think, and L4D has one, which is better than none but hey when you play with a group of women, we like to play female characters; it would be nice if we moved away from the single female character bit I've been seeing since SNES days. This isn't to say I will only play women characters, as I certainly pick my characters for a lot of reasons beyond looks but when the character model doesn't matter, give me a female model.

I apologize for coming off irritated. I am tired of hearing about the Sims and casual games everytime the words female and gamer are pushed together. There is a huge variety of women playing game and i know a number that freely spend time in several gaming "camps (casual and hardcore), and while we are just as diverse as the guys, it's pretty clear that most publishers and digi store fronts don't even bother to try and reach us.

Personally my first real purchase, above 10 or less sales, was Tropico 3 from Impulse. There are a number of women who play this game actually and most of us have issues with how they half-assed the female avatar in the game which was discussed on several forums, but like many on the boards, none of them have heard of Impulse or Stardock. The only time I actually see advertisement for Steam these days is usually for L4D2 which shows up on the one hour I watch SPIKETV at night which requires me to hold my nose when I am watching it since there is always some sort of degrading marketing in the works.

December 10, 2009 11:21:47 PM from Demigod Forums Demigod Forums

Quoting Nesrie,
Well the interface isn't that great for either one of them .... It's an eye sore ...  Aparrently this greyish dark thing is appealign to some large group. ... Just like Xbox and PS3, women can't do much with their profiles without getting some amount of harrassment in Steam. Not really an issue with Impulse since it's not a connect community like the others.

I understand your point about harrassment, I've seen it enough to wonder why a woman would ever want to reveal her gender on the internet, however the comments about the interface aren't really tied specifically to the female demographic - I, personally, hate Steam's Colour Scheme and UI, and while I enjoy Impulse's better its not really that great either. I believe Steam has the ability to be custom skinned to some degree, and knowing Stardock I assume Impulse has some sort of customisation hidden away. It's not a matter of them appealing to any one specific demographic, it's more about making themselves appear unique. When I see Steam, I instally recognise it as Steam, and same with Impulse. However, I would kill to change Steam to something more user friendly.

Quoting Nesrie,
This isn't to say I will only play women characters, as I certainly pick my characters for a lot of reasons beyond looks but when the character model doesn't matter, give me a female model.

I agree whole heartedly with this point, and we're certainly seeing this more and more. Diablo II, for example, featured Gender Locked Classes, while Diablo III will feature both genders for each Class. I, again, understand where you're coming from. L4D is certainly an example where they could have provided several additional character models, as the narrative is general enough that they could include as many girls or guys as they wanted and their ommission doesn't really make sense besides to cut costs where possible, and highlights - as I'm sure you're well aware - a deficeit in their ability to provide for their female customers.

Quoting Nesrie,
I apologize for coming off irritated ... There is a huge variety of women playing game and i know a number that freely spend time in several gaming "camps (casual and hardcore), and while we are just as diverse as the guys, it's pretty clear that most publishers and digi store fronts don't even bother to try and reach us.

Well, your frustration is understandable. As a self-professed hardcore gamer, I've seen the Hardcore go from the majority to the minority and I'm starting to feel like an outcast in several 'camps' myself. The difference is that I had my time where I was pampered, women gamers are still waiting for their turn. As companies begin to see the money involved when catering to their female demographic - sorry to refer to another stereotypce, but the best example I can offer is the film 'New Moon', which already has movie makers scrambling to find the next big chic flick because there is alot more money in Girls movies than Guys, it seems - you'll start to see the kind of changes you want. And if Developers fail you, the modding communities will pick up the slack. There are female models available for Counter-Strike within the modding community, for example, so there are still options, even if they are not quite offical.

December 11, 2009 5:16:29 AM from Stardock Forums Stardock Forums

Quoting ZehDon,


I understand your point about harrassment, I've seen it enough to wonder why a woman would ever want to reveal her gender on the internet, however the comments about the interface aren't really tied specifically to the female demographic - I, personally, hate Steam's Colour Scheme and UI, and while I enjoy Impulse's better its not really that great either. I believe Steam has the ability to be custom skinned to some degree, and knowing Stardock I assume Impulse has some sort of customisation hidden away. It's not a matter of them appealing to any one specific demographic, it's more about making themselves appear unique. When I see Steam, I instally recognise it as Steam, and same with Impulse. However, I would kill to change Steam to something more user friendly.

Interesting. I assumed I didn't like the interface or the colors primarily because they were designed for young guys. I took a couple of CS classes while in college, and there discussion about UI and sex and different expectations. Between the two, Impulse's colors are better, but they are both rather depressing. You're right about how they look different enough where you can't mistake one over the other, but the grey theme between them just baffles me. And with Impulse, at least you don't actually have to go into Impulse unless you want to. I have a few BigfishGames and well, that's not great either. It's sort of a giant in your face interface plus they do some weird stuff that require every game I download from them to need a dozen permissions to get online which always makes me frown. I suspect BigFish has a lot of women consumers too, but I don't know for sure since they don't seem to be tracked much.




I agree whole heartedly with this point, and we're certainly seeing this more and more. Diablo II, for example, featured Gender Locked Classes, while Diablo III will feature both genders for each Class. I, again, understand where you're coming from. L4D is certainly an example where they could have provided several additional character models, as the narrative is general enough that they could include as many girls or guys as they wanted and their ommission doesn't really make sense besides to cut costs where possible, and highlights - as I'm sure you're well aware - a deficeit in their ability to provide for their female customers.

Oh I loved D2. One of the first online games i got to play via modem and LAN. If they follow through with D3, and make it as good as I expect it to be, plus allow the gender change without breaking the game up into 3 pieces or try to sell me a bunch of DLC out the door, I will be exicted. I doubt blizzard will sell the game any differently, but at least those of us already hooked on these kind of games will have a choice. I will give credit to L4D for having a female character in the campaign, but sometimes I just can't help but feel she's a little like Lara Croft, as in a female character not actually made for women but for the guys to look at (no I am not saying she is as exaggerated as croft but certainly has an appeal. I think Bill and Francis are rather cool characters, but they were not put in the game for their good looks by comparison).

As for cutting costs, I see that all the time with half-ass attempts to accomodate women choices. Like Tropico 3, Space Rangers 2 and Patrician III. All three of them offer female avatars, but none of the text is changed in those games... it still says "he", your still a womanizer in Tropico 3, in Space Rangers 2 there is a text adventure where you hit on the queen or something of that nature. Hey I hear Dragon Age gives you a lot freedom with gender roles, which is great, but in these other cases they just didn't bother to change half the game to acknowledge the choice you made at the beginning of the game. RPGs (PC not console traditional RPGs like Final Fantasy), MMOS, life type simulations (Sims), and non-historical base FPS are getting better (FPS still has the biggest community issues for women though. I just don't play with people I don't know in those, but the same people who are pigs to women are jerks to other guys too so there seems to be a perosnality defecit in a lot of the FPS community).



Well, your frustration is understandable. As a self-professed hardcore gamer, I've seen the Hardcore go from the majority to the minority and I'm starting to feel like an outcast in several 'camps' myself. The difference is that I had my time where I was pampered, women gamers are still waiting for their turn. As companies begin to see the money involved when catering to their female demographic - sorry to refer to another stereotypce, but the best example I can offer is the film 'New Moon', which already has movie makers scrambling to find the next big chic flick because there is alot more money in Girls movies than Guys, it seems - you'll start to see the kind of changes you want. And if Developers fail you, the modding communities will pick up the slack. There are female models available for Counter-Strike within the modding community, for example, so there are still options, even if they are not quite offical.

Yeah there is a reason PG movies tend to rake in a lot of the bucks. The kids have a lot of money, correction, can get their hands on a lot of money.  I guess that's why there is still this games are for kids issue going on here.

I'd say that modding is one of the biggest selling points for PC gaming.

Anyway, I guess I was shocked and extremely disappointed with seeing 4% in terms of women (at least that is the number I am remembering) of users of Impulse being women. Steam is larger than Impulse in pretty much everyway, but I don't know that it's much better over there. I would be curious to know because some of their biggest selling points, the community, isn't much of a benefit to me at all. I saw a thread on here title something about a sausage factory, and I clicked on it thinking it was about the fact that almost everyone around here is a guy, but it had had something to do with the industry and niches I think, relevant info, but not the first thing that came to mind obviously.

I know I sort of spat something out about white guys too, which I should have addressed differently I admit. But the studies don't just show guys are being catered, it's white men. Minority charactesr aren't plentiful either (except in sports titles), so as a woman of minority status, you can imagine how frustrating it can be because if there is a woman character available, she's usually an attractive young white woman.

But hey, one step at a time and I would settle for more customization in general which would address a lot of issues right off the bat, and not all games should look and being more gender friendly, but a lot of them could rather easily try harder.

December 11, 2009 10:13:38 AM from Sins of a Solar Empire Forums Sins of a Solar Empire Forums

I'm not sure Steam CAN be beaten at this point unless they start beating themselves.  Since they're by far the biggest, they can pull a Microsoft and blackmail companies into exlusive contracts with them for big name titles.  That's a wall Impulse can never really overcome.  Even if you hate using Steam and refuse to buy from them, if you want a copy of, say MW2, your only other option is go retail.  Impulse still loses.  And of course there's the matter of people who already own many titles on Steam; they're probably not going to want to split their collection between two DDL services if they can avoid it.

I still hold a grudge over Steam due to the excessive DRM on Half-Life 2, and refuse to use them.  But Valve makes some damn popular games that require Steam to play.  They have a huge market share with just their OWN titles.  This is IMO the only way Stardock can ever hope to compete; fight exclusive titles with exclusive titles.  Oh, want to play Sins 2?  Sorry, not on Steam!

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