Strategy. 

Edit: I think HBSG fits perfectly.

The league of legends developers call it "Multiplayer Online Battle Arena (MOBA)" in a recent interview.

I think both games should call it the same genre to grow this new genre.

ARTS (Action RTS)

it's simple, and it works well because ARTS is to RTS as Action RPG is to RPG.

More action, quicker, simpler, etc.

This game feels far more like an RTS than an RPG or any "hero based game."  The game is based, more than anything, on map control.  Hero combat is a ) not particularly involved (not anywhere close to a MMO or a RPG) and b ) not super important for the outcome of the game.  The biggest thing in the game is capturing flags and pushing towers.  Map control.  That's an RTS element. 

The only thing really missing is different strategies / build orders / counter systems (depth) that most good RTS have.  I suppose that's why it's an action game.  It's a "jump in there and start smashing things with your main unit" game more than anything else.  Hold the flags and upgrade your troops at the citadel asap to win!  No tech trees to worry about or anything!

Calling it a Hero Based Strategy game is misleading, in my opinion.  ARTS makes more sense, because just like an ARPG, it's a lot like the basic genre (RPG / RTS) only greatly simplified to make it more accessible.  Plus, you want to come up with a genre name that people can recognize.  People will see HBSG and go "uh, wtf?"  ARTS is pretty straightforward and self-explanatory.

Well first of all, this game is completely hero based. You choose a demigod, a unit stronger than the others (Thats a hero if you didn't know), and you use him/her to control the map (Stratagy). It's also true that a new genre name would be harder to sell, like HBSG, but the fact is, so were the original genres. It's not like everyone someone said RTS and everyone knew exactly what that meant. It took years of making games to truley define what an RTS is. This game could be the start to a new genre, not just an extended one. The other problem is that this games RTS elements are loosely connected to the idea of what an RTS is. The game itself is about capturing flags, but you don't have to, not to mention things like ressing for free, all very shooter llike not RTS like.

So I agree that ARTS might fit this game, I still feel it's restrictive, it doesnt both encompass this game and allow for adaquete growth without angering people about how theres not enough feel to it. Still it's your last sentence that bugs me. There is no reason to sell short and not go with something completely new just because people don't know what it means. Personally I think a lot more people will go "HBSG, wtf is that, I should check it out." or something like that, same as if you saw a reveloutonary new game. People will check it out because they wan't to know, and in my opinion they will be presentally suprised.

I disagree with you there. We spend a huge amount of time looking for something new in everything we do. The problem for marketing is that right now as an RTS, people are skipping over it. They go: "hey a new RTS thats cool, but I'm not gonna spend $50 on it when games like Dawn of War 2 and Starcraft 2 are on their way." The fact is Demigod is not on the tops of the list anywhere, and thats becauise as cool as it is, it's being rated aginst some of the top RTS's in the genre. Now if it was a new genre, that would give it a big push. People would check it out because it sounds new and intresting, and then once they've seen it, it doesnt matter what it's called anymore, the game itself is far good enough to kepp them hooked. With the RTS title right now there sitting on a pressure bomb. People spend so much time, even in these forums complaining about how this game is not RTS'y enough. Soon enough the game will come out and some more people will pick it up, and they'll say the same thing. "This game isn't an RTS. What the RTS genre is now isnt just Real Time Stratagy, it's become way more than that. It stands for a whole set of games that have to do with micromangaing armies and fighting battles on epic scales. This game isn't that what this game is is a game where you pick a hero, a demigod that's much stronger than any of the other units. Everyhting you do is directly related to that hero, and your job is to play the game with stratgy to win. If this game doesnt sell itself as something new, not enough people are going to pick it up, to many are going to overlook it for bigger titles, and that shouldnt happen with a game as good as this. We've seen what GPG and Stardock can do in the RTS field. They showed us how good they are. There not making an RTS here, even they might not fully agree with what I'm saying, but it's true. What we have is Demigod a game that can't truley be compared to anything else. it's a game that has taken elements of some things but hascome up with its own style, it's own genre, and that is what they should be focusing on

Sounds good to me!

no dow singleplayer is going to be like that.

I don't think it can be classified as "action". Compared to some of the action out there, demigod does a half ass job of it. So far, demigod really does everything half assedly.

There is already a genre sort of, and that would be hybrid. I think that is really the only thing that can define it most perfectly.

Clearly the coolest name of the bunch. It basically is what it says it is. Calling Demigod a (Insert Word Here) Real Time Strategy could tend to be misleading to some people as everyone has their interpretation of what a RTS game is.

How about a Hero Arena Stratagy Game (HASG) a little far fetched, but it encompesses a little of everything that has shown up. Although I don't love it, at least it works.

RTT: Real Time Tactical. I think you shouldn't be putting things like Hero in a genre, many games are based on the hero idea so it may not help defining much. And searching it, looks like it already exists and fits the best. It's at least some sort of it.

"Real-time tactics (RTT^[1]) is a video game genre of tactical wargames played in real-time simulating the considerations and circumstances of operational warfare and military tactics. It is often called a sub-genre of real-time strategy (albeit a growing one), and is differentiated from these games by the lack of resource micromanagement and base building, as well as the greater importance of individual units.^[1][2] The RTT genre is less commonly called fixed-unit real-time strategy^[3] or real-time combat simulator"

"Typical real-time strategy titles generally encourage the player to focus on logistics and production as much as or more than combat, whereas real-time tactics games more commonly do not feature resource-gathering, production, base-building or economic management^[3], instead focusing on tactical and operational aspects of warfare such as unit formations or the exploitation of terrain for tactical advantage."

http://en.wikipedia.org/wiki/Real_time_Tactical

Thinking more of Hero Based Strategy Game (making it Hero-Based-Strategy / seeing it together), it's not bad but still, what about a game that have almost all commom features of a commom strategy game and also have heroes implemented? Of course the heroes in Demigod are game-ending. But a most important thing, there is a necessity at strategy games of all sorts (tactical included), to denominate if it is Real-time or Turn-based and Hero-Based Strategy don't specify that. Without it I think it's lacking important explanation and may not be used later on by game community or players because of that. You can see some asking after reading "Strategy": "Is that real-time?"

"RTT doesn't fit the Assassins very well either though, does it?"

Being it assassin or general, you need to secure flags, take certain enemy structures you see more influential, see the right time or moment to use certain skills; to try to take the best decisions to strength your side. And in an arena enviroment.