the only reason for publisher and devs to turn over to the dark side of the gaming industry (DRM) is the fact, that they know, that their products lack of quality and with such methods they try to force those frustrated ex-customers to buy the game instead of just downloading it for testing.
i am actualy a person which doenst buy a car before driving it. and i handle it with computer games the same. before i couldnt play it i wont pay for it, because i cant give it back, if it sux. the argument " the game is bugged and lacks of quality" does not interest the guy at saturn, media market or on the amazon hotline. i decided to buy it, the rest is my problem. so i am not interested in hearing anything about legal or ilegal copys of a game.
if they always would throw a good demo on the market, like it was 5-10 years ago, so that i could test it before, i would definately buy more games... actually i lend them from some friends or in a rent-a-video store (dont know the word for it ^^) and use a crack (actually i know a lot of games which got massive problems with the cd-test, working much better after using a crack)...
as i heard demigod wont have some DRM shit i even pre-ordered it... that was now ca. 9 months ago. long time before gamestar or so on reported about it...
the reason? if a publisher says "hey we dont need a DRM, so we dont use one" what means for me something like "hey copy the game and give it to your friends, thats the best publicity we can get for the customers-only modus called multiplayer, we dont fear piracy, cuz we make quality, and we work for our customers, not for the DRM-developer" i trust in his words. EDIT: this doesnt mean that i would create countless copys of the game and give them away, it just says, that i dont need to fear to give my game to a friend for testing it, because of just 3 possible activations and such stuff...
or in other words:
in a restaurant where the cook lets people look in his kitchen, is a restaurant where you can entrust that you will eat good and fresh stuff and no shit.